For Hong Kong singer and songwriter, Pakho Chau, diamonds represent a precious promise that can spark life-changing ambitions. In a collaboration with Forevermark, Chau explores what Forever means to him.
Pakho Chau was the voice of the recent ‘A Diamond is Forever’ campaign aired in Hong Kong. After learning more about the incredible journey a Forevermark diamond makes to become the one, Chau relates to his own personal pursuit to become a successful artist.
Chau’s musical ambitions emerged after eclectic beginnings. As he embarked on his career, he tried his hand at being a lifeguard, model and professional basketball player. However, music was always his passion. Having learned the piano from the age of five, Chau persisted with his talent and released his debut single, Same Sky (同天空) in 2007. Success rapidly followed with the release of several albums, film appearances and solo world tours.
With less than 1% of the world’s diamonds eligible to become a Forevermark diamond, the test of endurance is a process that Chau can connect with. From beginning as a novice singer, his dreams to become a world famous artist became reality as a result of his inner strength and perseverance.