Forevermark diamonds are beautiful, rare and responsibly sourced. Each one embodies our values of integrity, support for the advancement of women and environmental stewardship.
Forevermark is proud to be part of De Beers Group, which places responsibility and sustainability at the heart of its business strategy. As part of De Beers Group, we strive to develop working partnerships built on mutual interests and that aim to ensure that all our activities leave a lasting and positive legacy.
Forevermark is proud to have been awarded the Positive Luxury Butterfly Mark since 2016 in recognition of our outstanding commitment to ensuring that Forevermark diamonds are responsibly and ethically sourced.
The Butterfly Mark is a unique Trust Mark that recognises luxury brands’ commitment to craftsmanship, service and sustainability, and helps create a memorable shopping experience, building loyalty and trust.
Find out more about Positive Luxury
Forevermark, as part of De Beers Group, is a certified member of the Responsible Jewellery Council (RJC), a not-for-profit, standards setting and certification organisation spanning the jewellery supply chain. As an RJC member, Forevermark (as part of De Beers Group) commits to, and is audited against, the RJC’s Code of Practices, which address human rights, labour rights, environmental impacts, mining practices, product disclosure and other important topics in the jewellery supply chain.
Find out more about Responsible Jewellery Council here
De Beers will further its commitment with UN Women by extending its global partnership for a further five years and joining the newly-formed HeForShe Alliance.
Driven by its dedication to shaping tomorrow, De Beers has committed to increasing the representation of women in technical and leadership roles within its business, as it works towards achieving gender parity across its workforce by 2030 as part of its Building Forever sustainability goals.
As part of the deepened partnership, De Beers will invest an additional US$3 million to extend the AWOME (Accelerating Women-Owned Micro-Enterprises) programme in southern Africa, building on the US$3 million in programmes that support women and girls in our partner communities when we first partnered with UN Women in 2017.
Since then the programme, created in partnership with UN Women and local government, has provided tailored business training and mentorship to more than 1,000 women entrepreneurs in Botswana, Namibia and South Africa, as well as qualifying over 50 local trainers to ensure the programme’s sustainable future. The additional funding will expand the programme and enable De Beers’ journey towards achieving its Building Forever goals, of supporting 10,000 women micro-entrepreneurs by 2030.
In 2018, Forevermark announced its support of the charity Tusk and its participation in the Tusk Rhino Trail, a central London-wide art installation that aims to raise awareness of the critical threat facing the black and white rhino population in sub-Saharan Africa.
De Beers Group has been active in rhino conservation for many years, including conservation, breeding and translocation programmes. One animal under severe threat is the white rhino. Currently, conservation projects implemented by Debswana, a De Beers Group joint venture with the Government of the Republic of Botswana, support a significant proportion of Botswana’s white rhino population through initiatives that conserve and grow the population before releasing individual rhinos back into the wild. Supporting partners in shared conservation efforts is a key focus for De Beers Group and Forevermark. Through our support of Tusk and the Tusk Rhino Trail, Forevermark is committed to raising awareness of this important issue and to supporting the protection of rhino habitats and species for future generations.
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