Our story
De Beers individually selects beautiful, rare and responsibly sourced diamonds for De Beers Forevermark. Of the world’s natural diamonds, less than 1% are eligible to be selected as De Beers Forevermark. Each De Beers Forevermark diamond receives the unique De Beers Forevermark inscription, proof that it has been cared for along its journey. They are available at over 2000 jeweller locations worldwide.
DeBeers Forevermark diamonds connect individuals to the wonder of nature, to the past and the future, and symbolise the joy and meaning of their lives and relationships.
Diamonds for every moment and milestone
Our diamonds are elevated in jewellery designs that light up life’s most memorable occasions as well as its everyday moments, igniting a spark in the wearer and encouraging them to live life to their full potential. Our designs are modern, clean, distinctive yet never overly ornate. They are timeless with a twist, and the diamond is the hero of each piece.
Building Forever
At the heart of De Beers is 'Building Forever', the company's commitment to ensure that every diamond we discover creates a lasting positive impact for the people and places where it is found.
The Icon™ Collection
Own the light in the Forevermark Icon™ collection featuring captivating diamonds and iconic designs
The Avaanti™ Collection
With dramatic contours and a dynamic sense of fluidity, the Forevermark Avaanti™ Collection provides perfect complements to your unique style.
About De Beers Forevermark
Our story
About De Beers Forevermark
Our story
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